Influencer marketing has evolved from a buzzword into a core strategy, even for startups. The question on everyone’s mind: Does it work, especially for early-stage startups? In this article, we’ll explore how influencer collaborations can drive ROI, boost brand awareness, and accelerate user acquisition for startups.

For a small business in the health or wellness field, partnering with the right branding agency can make all the difference. Below is a list of five highly-rated agencies that offer full-service branding, from crafting your visual identity and messaging to building your web presence. These agencies offer budget-friendly or mid-tier pricing (projects typically under $5,000 or flexible packages).

Zapier is a leading no-code automation tool that connects over 5,000 web applications, making it easy to automate tasks across your tech stack, without writing a single line of code. It works on a simple “when this happens, do that” logic. For example, you can set up a workflow (called a Zap) so that when a customer places an order on your website, it automatically updates your inventory in Google Sheets and notifies your team on Slack, all without manual effort.

Digital marketing can be a challenge for startups and small businesses that have limited budgets and teams. The good news is that many cost-effective tools help you promote your business across email, social media, search engines, and more.

Marketing plays a big role in how small businesses grow, but doing it all yourself can be overwhelming. From managing social media and running ads to improving your website and reaching new customers, marketing requires time, skills, and constant updates.

Startup founders, especially in healthcare fields like therapy practices, often grapple with how much to spend on marketing and where to spend it. A solid digital marketing budget ensures you invest wisely in channels like SEO, PPC, social media, content, and email that drive growth. This step-by-step guide will walk you through setting a practical digital marketing budget, with clear steps, examples, and tools.

Need help with marketing for your therapy practice or coaching business? You’re not alone. Marketing can feel overwhelming when your passion is helping clients. Fortunately, there are specialized marketing agencies for coaches and therapists that understand your industry and can help grow your therapy practice.

Webflow and Wix are two of the most popular website builders for creating service-based websites and blogs without coding knowledge. Both platforms offer an accessible, all-in-one solution to get your site online, but they differ significantly in design flexibility, ease of use, SEO features, pricing, and scalability. 

Staying on top of marketing trends is no easy feat, especially in 2025, when the landscape evolves faster than ever. One of the easiest ways to keep up is by subscribing to great marketing newsletters. The best newsletters distill the latest news, insights, and tips into a friendly, readable format that lands right in your inbox.

Artificial intelligence is becoming a practical tool for businesses looking to improve their reach and engagement with customers. It analyzes large amounts of data, identifies patterns in consumer behaviour, and delivers insights that support better decision-making. In marketing, AI helps refine audience targeting, personalise communication, and predict what customers may need or respond to.

Webflow and Squarespace are both popular website builders, offering tools that let you create professional websites without needing to write much, if any, code. While they serve a similar purpose, each platform takes a different approach when it comes to design, flexibility, and user experience.

One of the best things about digital marketing is how clearly you can measure results. You can see who clicked, what they viewed, and what they did next - taking the guesswork out of your strategy. But with so much data coming in, it can quickly become overwhelming. That’s where Artificial Intelligence (AI) helps.

SEO helps your website show up when people search online. It's an important part of marketing your business on the internet. This guide explains the basics of SEO and how to use it. When you have a business website, you want people to find it. The problem is that many other businesses are trying to get visitors too.

Regardless of whether you're new to content marketing or have been implementing the same methods for some time, it's always beneficial to review and refresh your content strategy. Ensuring your approach remains innovative and resonates with potential and existing customers is key to marketing success.

Investing in local SEO in 2025 is a powerful way to attract nearby customers and grow your business. As more consumers rely on search engines to find local products and services, businesses that optimize for local search gain a significant competitive advantage.

A Content Management System (CMS) is a platform that helps you create and manage a website without coding. Around 70% of websites use a CMS, with popular options like WordPress, Shopify, and Wix. A CMS helps with SEO by making it easy to optimize content, add meta tags, improve site speed, and ensure mobile-friendliness. However, using a CMS doesn’t guarantee higher rankings, Google prioritizes quality content, backlinks, and user experience.

With AI advancing rapidly, many wonder if search engine optimization (SEO) will become obsolete. The short answer? No, but it will change how SEO works. Search engines still rely on human-created content, and users continue to seek expert insights, whether on Google, TikTok, or YouTube. Even AI models like ChatGPT wouldn’t exist without the knowledge they’ve learned from human-written content.

SEO is no longer just about stuffing keywords into your content and hoping for the best. Search engines are getting smarter, prioritizing relevance, user intent, and content quality over outdated ranking tricks. Successful content creators aren’t working harder; they’re working smarter by combining AI tools with their expertise. While tools AI won’t write Pulitzer-worthy content for you, they’ll eliminate the guesswork from SEO.

Starting a medical practice is an ambitious and rewarding endeavor that requires careful planning and thoughtful execution. From creating a solid foundation to addressing operational needs, every decision shapes the future of the practice. Success depends on balancing clinical excellence with effective management and a commitment to patient care.

Imagine searching for “mejor paella” from Madrid. The results are a passionate debate over family-run restaurants, regional rice varieties, and traditional Sunday lunch spots. Now, search for the same dish from London; you’ll find tourist-focused guides, English menus, and celebrity chef recommendations. It's the same dish but two entirely different results. That’s SEO localization at work.